Marketing That Gets Trade Businesses

More Leads

Clear steps that take your trade business from invisible to in-demand.

Simple, Transparent Marketing Processes Built for Trades.

At NPDG, we know that many trades and contractors have been burned before by agencies promising the world but delivering very little. That is why we keep our process transparent, results-driven, and simple to follow. From your first call with us to your first new lead, every step is designed to save you time, build credibility, and generate high-value enquiries for your business.

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Ready to get started?

Ready to get started?

Services Built For Results.

Transforming Ideas into Engaging Digital Experiences

Web Design and hosting

We build mobile-first, high-converting websites that build trust, generate enquiries, and make you look as professional online as you are on-site.

  • Mobile-first, professional websites that make your business look as good online as it does on-site

  • Built to convert visitors into enquiries, not just look pretty

  • Hosting, analytics and support included, so you never have to lift a finger

Search Engine Optimisation (SEO)

Get found by local customers who are actively searching for what you do, with SEO strategies tailored to your trade.

Search Engine Optimisation (SEO)

Get found by local customers who are actively searching for what you do, with SEO strategies tailored to your trade.

  • Targeted keyword research to attract customers in your service area.

  • On-page and technical SEO to improve Google rankings and site speed

  • Monthly reporting and lead tracking so you see what’s working

Google and Facebook Ads (PPC)

We run paid ads to get your business in front of local people ready to buy. We manage everything from targeting to reporting.

  • Professionally written and managed ad campaigns for your trade or service

  • Smart targeting to reach buyers actively searching in your area

  • Transparent reporting with cost-per-lead and ROI tracking

  • High-converting ad creatives designed to stop the scroll

RESPONSIVE MOBILE DESIGN

In the mobile-first era, our responsive designs ensure your website looks stunning on all devices. Enjoy increased user engagement and conversions with seamless adaptability.

Social Media Management

In the mobile-first era, our responsive designs ensure your website looks stunning on all devices. Enjoy increased user engagement and conversions with seamless adaptability.

  • Branded posts 3–5x per week across Facebook and Instagram

  • Content tailored to your trade, location, and tone of voice

  • Engagement, profile optimisation, and monthly performance reports

Professional Videography

Make a lasting impression with a cohesive brand identity. We craft eye-catching logos, stationery, and marketing materials that communicate your brand's essence and leave a memorable mark.

  • Stunning drone aerial footage to showcase your current jobs, business location, fleet, or team

  • 4K video clips perfect for websites, reels, and ads

  • Professional editing with branding, text, and

  • Awesome video highlights to showcase your current jobs, business location, fleet, or team.

RESPONSIVE MOBILE DESIGN

In the mobile-first era, our responsive designs ensure your website looks stunning on all devices. Enjoy increased user engagement and conversions with seamless adaptability.

Automated Lead Nurturing

Automated lead nurturing keeps every enquiry warm until it becomes a booked job. We connect your forms, calls, and ad leads to a simple CRM, then trigger instant responses and scheduled check ins. Quotes are chased, no shows rescheduled, and past customers reactivated, so you stay busy while the system handles the follow up.

  • Instant follow up across SMS, WhatsApp, email, and voice, replies route straight to your phone

  • Smart sequences that chase quotes, send booking reminders, and re-engage old leads automatically

  • Call tracking and pipeline automation, missed call text back, tasks and prompts for your team

Our Proven Marketing Process for Contractors and Tradesmen.

Our Proven Marketing Process for Tradesmen.

Step 1

Free Strategy Call

Every great project starts with a conversation. On your free 30-minute call, we’ll get to know your business, the types of jobs you want, and the local areas you want to dominate. No jargon, no pushy sales tactics, just straightforward advice based on what actually works for trades.

We review your current website, ads, and online presence so you know what’s working and what’s not.

Competitor check: see how other local trades are ranking and winning jobs.

Clear next steps with no jargon.

Our Proven Marketing Process for Contractors and Tradesmen.

Step 1

Free Strategy Call

Every great project starts with a conversation. On your free 30-minute call, we’ll get to know your business, the types of jobs you want, and the local areas you want to dominate. No jargon, no pushy sales tactics, just straightforward advice based on what actually works for trades.

We review your current website, ads, and online presence so you know what’s working and what’s not.

Competitor check: see how other local trades are ranking and winning jobs.

Clear next steps with no jargon.

Step 2

Your Custom Marketing Plan

After the call, we put together a clear, custom plan built around your trade, your budget, and your goals. Whether you’re a plumber in Essex, a roofer in Manchester, or an electrician in London, your plan is tailored to make you the first choice in your local area.

Transparent pricing so you know exactly what you’ll spend

A step-by-step breakdown of deliverables

Fast timelines to get you up and running quickly

👉 Example: See how we helped a landscaping company increase leads by 120%.

Step 3

Build & Launch

This is where we get to work. Our in-house team builds the assets and campaigns that make the phone ring:

Websites designed to convert visitors into calls and form fills.

Google Ads & PPC that put you at the top of local searches.

Professional videography & drone footage that shows off your workmanship.

Smart automations so you never miss a lead, even while you’re on site

Every element is built with one goal: turning traffic into high-quality leads.

📌 Related: Explore our Website Design for Trades and PPC Management Services.

Step 4

Lead Tracking & Reporting

One of the biggest trust issues in marketing is not knowing what works. With NPDG, every enquiry is tracked, recorded, and reported.

leads delivered instantly to your inbox

A clear dashboard showing what each pound of spend generates

Every enquiry is tagged by source (Google Ads, SEO, social, referrals) for full clarity.

Conversion tracking lets you see your exact cost per lead and ROI.

This means you’ll always know exactly how your marketing is performing.

Step 5

Ongoing Optimisation & Support

Marketing is not a “set and forget” job. Competitors adjust, search trends change, and your business evolves. That’s why we continue to optimise, refine, and test campaigns to keep you ahead.

Regular reviews to adjust budget and targeting

New creative campaigns to outshine competitors

Ongoing support from a UK-based team that understands the trades

When you partner with NPDG, you’re not just buying services, you’re building a long-term growth engine.

📌 Related: Check out our Client Testimonials.

Why Trades Trust NPDG.

Dozens of 5-Star Reviews from UK Trade Businesses

Proven results trusted by plumbers, roofers, electricians and builders nationwide.

Specialists in Trades & Contractors

100% focus on trades - no restaurants, no e-commerce, just contractors like you.

Transparent Reporting & Clear ROI

Every lead tracked, every call recorded, and clear ROI shown in plain numbers

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Built for Local Domination

Our campaigns make you the first choice in your service area for high-value jobs.

We Build Long-Term Equity, Not Just Ads

Beyond ads, we grow your SEO and brand so enquiries keep coming year after year.

On-Site Industry Knowledge

We visit sites, capture real footage, and understand the value of your work.

Our Partners Include.

House Builders and Developers

Roofing Companies

Plumbers and Heating Engineers

Electricians

Landscapers

Driveways, Surfacing and Groundworks

Solar Installers

Scaffolders

HVAC and Ventilation

READY TO GIVE US A TRY?

Get Started Today!

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Ready to Grow Your Trade Business?

Get Started Today!

Join the dozens of UK and US trade businesses already generating more leads with NPDG. Book your free strategy call today and see how we can help you win more of the jobs you actually want.

Frequently Asked Questions

Is there a contract or long-term tie-in?

No. Most of our monthly services are offered on a rolling basis. We’ll earn your business through results, not lock-ins.

Can I pick and choose services?

Yes. Everything is modular. You can start with a one-off shoot, just run ads, or go all-in on a full marketing system. We’ll recommend what we believe will bring you the best results. Click to see how we grow your trades business.

How quickly will I see results?

Some clients see leads within 24–72 hours of going live with ads. Others take 2–4 weeks to ramp up, especially if we’re building landing pages or automations from scratch. We’ll give you an honest estimate before we start.

Can I use the content you create wherever I want?

Yes. All footage, graphics and content we create for you come with lifetime usage rights. You can use it on your website, social media, Google, YouTube, ads, and anywhere else you want to market your business.

Can you help me get more Google reviews?

Yes. We have automation systems and templates to help you collect more 5-star reviews with almost no effort, and we can even help you reply to them if needed.

Do you work with small teams or only large businesses?

Both. Whether you’re a solo tradesperson or run a 20+ person team, we’ll tailor our services to fit your goals, size, and budget. Many of our best results come from helping smaller businesses punch above their weight.

Do you do one-off jobs or ongoing retainers only?

Both. We offer one-time services like content shoots and landing pages, and ongoing services like monthly ads, SEO, and content delivery. You can start wherever makes the most sense for your business.

Can you help me even if I’ve never done any marketing before?

Absolutely. Most of our clients come to us without a solid marketing setup. We’ll walk you through everything clearly, avoid jargon, and show you how we’d grow your leads step by step.

How fast can we get started?

Depending on the service, we can usually get started within 3–5 working days. For one-off content shoots, we’ll book your filming date immediately. For websites, ads or automation, we’ll start with a strategy session and move fast from there.

What areas do you cover for filming?

We’re based in the Essex, UK and cover most of England for in-person filming. We also offer drone and content services in the US through a partner network, or can advise how to film locally and let us edit remotely.