Google Ads.
SEO Services for Trade Businesses That Drive Local Leads.
Here's what you get:
What’s Included in Every NPDG Website Design Package
Why Google Ads Are Perfect for Plumbers, Electricians, and Local Services?
When someone types "emergency plumber near me" into Google, they’re ready to buy. That’s what makes Google Ads so effective for trade businesses.
Your customers are already searching for services like yours.
You only pay when someone clicks through to your website.
Ads can be paused or scaled as needed.
It works instantly - not in weeks or months.
For trades, SEO isn’t just a nice extra. It’s a direct route to more calls, more jobs, and more profit. When your business is easy to find and looks professional online, customers are more likely to choose you.
What You Get With NPDG’s Google Ads Management.
Our PPC packages are built specifically for trades and local service businesses.
Keyword research tailored to local intent
Strategic use of match types to target buyer keywords
Conversion tracking for leads and phone calls
Weekly performance reviews and adjustments
Filtering out time-wasters with negative keywords
We Can build or improve landing pages that ensure conversions into customers
Location-targeted ad structure
Monthly reporting with ROI tracking
How Our Google Ads Process Works.
Discovery Call
We learn about your business and your goals
Strategy
We craft a campaign around your services, area, and margins
Setup
We build the campaigns, ads, and keyword lists
Launch
Everything goes live with tracking in place
Optimise
We adjust bids, ads, and keywords weekly
Report
We show you what’s working and where your leads came from
Why Trades Work with NPDG for Google Ads.
Small Call to Action Headline
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Trade Client Results from Google Ads.
Small Call to Action Headline
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Small Call to Action Headline
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Small Call to Action Headline
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Small Call to Action Headline
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
STILL NOT SURE?
FAQs About Our Google Ads Service For Local Trades.
How much should I spend on Google Ads?
We typically recommend a minimum of £10/day (around £300/month in ad spend) to see meaningful results. This allows for enough data to optimise your campaign efficiently. You’ll also need a Google Ads manager like NPDG to ensure you’re getting real return on investment. For a clearer picture, book a free consultation via our Book a Call page.
Do I need a website to run Google Ads?
Technically, no - but if you want conversions (calls, form fills, bookings), a fast, mobile-optimised landing page is essential. We offer full Website Design and Hosting built to convert. Without a landing page, most ads won’t reach their full potential.
What’s the difference between Google Ads and SEO?
Google Ads = instant results, pay-per-click. SEO = long-term organic visibility. We recommend running both if your budget allows. SEO keeps working for you even after you stop paying. Check out our full SEO Services.
Do I own the campaign and ad account?
Yes. We always build Google Ads campaigns in your name. If you ever decide to pause or take over, you keep the assets. We believe in transparency and long-term relationships.
Can I pause my Google Ads campaign anytime?
Absolutely. Google Ads is flexible. You can pause your campaign temporarily or scale back based on seasonality, staff availability, or budget. Many trades do this during slower months or holidays.
How do you track performance?
We set up Google Analytics, Google Tag Manager, and call tracking so we know what leads come from your ads. You’ll receive monthly reports and optional weekly snapshots. All data is accessible to you.
Do you offer reporting or just run the ads?
Yes, reporting is included. We offer detailed monthly reports and can walk you through the data. You’ll understand your cost per lead, top performing ads, and what to improve.
How quickly will I see results with Google Ads?
Most clients see leads within 7–10 days of launch. Google Ads delivers fast feedback. However, results improve significantly over the first 4–6 weeks as we optimise keywords, bids, and targeting.
How do Google Ads help with local visibility?
Google Ads allow you to target people searching within your local area, even down to postcode level. This is ideal for trades who work in a specific service radius. We use local extensions, maps listings, and location keywords to increase visibility. It’s a strong complement to your SEO efforts.
What kind of trades do you work with?
We run ads for plumbers, electricians, roofers, landscapers, HVAC companies, and more. If your business is service-based and local, we can help. Our Client Results speak for themselves.
Let’s Launch Your First Campaign.
Follow Us
Follow Us
Services
Resources
Information
© Copyright NPDG Limited 2025 | Privacy Policy | Terms of Use | Cookie Policy | All rights reserved.