Social Media Management for Trades That Builds Trust and Wins Jobs.
We create and manage content that helps your trade business get seen, build credibility, and stay top-of-mind with local clients..
Here's what you get:
What’s Included in Every NPDG Website Design Package
Why Social Media Helps Trades Get More Leads and Referrals.
Homeowners and commercial clients want to work with tradespeople they trust. In 2025, over 71% of homeowners check a trade business's social media before reaching out*. Why? Because your posts act as proof of work, professionalism, and trustworthiness.
Instagram and Facebook are where trades get discovered
Before/after photos show your workmanship
Reviews and testimonials posted regularly build social proof
Reels and stories keep your business top of mind
This makes them perfect for trades like construction, roofing and landscaping, where
Want to showcase testimonials better? See our Videography Services.
What’s Included in Our Social Media Packages for Trades.
We handle everything so you can focus on the job.
Weekly or bi-weekly content posts
Reels & story formats tailored to your trade
Before/after showcases to highlight your skills
Custom graphic templates with your branding
Reviews and testimonials as content
Comment responses and inbox management
Monthly analytics report with performance highlights
Hashtag strategy + local tagging
Want your content to run as ads too? Learn more on our Meta Ads page.
Where We Post and Why It Matters.
Instagram: Perfect for showcasing visual transformations, behind-the-scenes work, and connecting through Reels.
Facebook: Great for community engagement, group visibility, and sharing reviews or news.
LinkedIn: Especially useful for commercial contractors, B2B partnerships, and network referrals.
Google Business Profile: We cross-post photo content here to support local SEO.
Example: We helped a local tiler grow from 250 to 2,100 Instagram followers and generate 32 job leads using before/after Reels. More insights are available on our Testimonials page.
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How We Manage Your Socials from Day One.
Discovery
Call
Content
Planning
Media
Collection
Posting
Optimisation
Why Trade Businesses Trust NPDG With Their Socials.
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We specialise in marketing for trades, not generalised content.
Our team understands how to speak your customers’ language.
We make your business look professional online, even while you’re on-site.
We can combine organic content + paid ads to create full lead generation pipelines
Real Trades Growing With Our Social Media Management.
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STILL NOT SURE?
FAQs About Our Meta Ads Service For Local Trades.
How many times a week should trades post on social media?
We recommend at least 3 high-quality posts per week to build consistency, visibility, and trust with your local audience. This keeps your business top-of-mind for people browsing Facebook or Instagram when they’re considering a job. If you’re running ads, posting frequency becomes less critical, but still supports credibility.
You can use our Free 30-Day Content Calendar for Trades on the Resources page for ideas.
What if I don’t have time to send photos or videos?
No problem. Many of our clients are too busy to send media regularly, which is why we offer professional done-for-you content shoots and branded templates. We can also repurpose existing reviews, project descriptions, or supplier images legally. Our Videography Services are perfect for any business looking to level-up their online presence with stunning photography and video.
Learn more about our Videography and Drone Services or book a content shoot from your job site.
Can you post on my behalf?
Yes, our social media packages include full content scheduling and posting. You approve the monthly content calendar, and we do the rest. We’ll even respond to comments or messages if community engagement is included in your package.
Will this help me rank higher on Google too?
Yes, indirectly. Posting consistently on platforms like Facebook and Instagram builds trust signals, which helps when clients search for your business. Even more important, Google indexes Google Business Profile posts, which we can manage too.
Is it better to focus on Facebook or Instagram for trades?
It really depends on your trade and target audience.
Facebook works well for homeowners and older clients
Instagram is better for before/after photos, reels, and targeting younger homeowners
Most of our clients do best with both, and we help you balance your time and budget across platforms.
You can also Read our guide: Facebook vs Instagram for Trades: Which Is Better? on the Blog.
What’s the difference between organic posts and ads?
Organic content builds your brand, trust, and engagement over time. Paid ads drive immediate traffic and leads.
We recommend both for best results. Think of organic content as your shop front and ads as the sales team bringing people in. You can learn about our Meta Ads for Trades to see how ads + organic can work together.
Do I need to be on TikTok as a trade business?
Not necessarily, but TikTok is becoming a strong platform for certain trades (like landscaping or joinery). If you're open to video content or behind-the-scenes clips, it can help you stand out. We prioritise Facebook and Instagram for most clients, with TikTok as an optional add-on.
Check out our article: Should Trades Be on TikTok in 2025? on our Blog.
How do I know if it’s working?
We provide a monthly report that shows:
How many people saw your content
What posts got the most engagement
Which posts led to profile visits, messages or calls
We also track growth over time and adjust based on what’s working.
Can you use my past jobs and testimonials in my posts?
Absolutely. One of the most effective ways to build trust is to show before-and-after work and use real customer testimonials in your posts. We can turn reviews into quote graphics, showcase recent jobs, or even post time-lapse videos if available. This kind of content consistently drives higher engagement and increases inbound enquiries.
What kind of trades do you work with?
We work with almost all service businesses including:
Plumbers, electricians, roofers, tilers
Landscapers, fencers, driveways
HVAC, scaffolding, pest control, etc.
We tailor content to your brand, your location, and the types of jobs you want more of.
See examples in our Results & Reels Gallery or check out Our High Performing Ad Examples.
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