Meta Ads.

Meta Ads for Trade Businesses That Build Local Demand.

Facebook and Instagram ad campaigns that fill your diary, grow your brand, and reach your ideal customers in your town

Here's what you get:

What’s Included in Every NPDG Website Design Package

Why Facebook and Instagram Ads Work So Well for Local Trades.

When someone scrolls past a before-and-after job photo, a testimonial video, or a local offer on their phone, they stop. Meta Ads (Facebook and Instagram) are powerful because they:

Target your town, age range, and even homeowner status
Retarget people who visited your website but didn’t call
Cost less per 1,000 views than Google Ads
Show off your reputation and craft using visual proof

This makes them perfect for trades like plumbing, roofing, landscaping, scaffolding, and general building.

Quick Read: 5 Trades Crushing It With Meta Ads

What You Get With Facebook & Instagram Ads Management.

Our Meta Ad packages are built specifically for trades and local service businesses.

Creative design (static, reels, video, story formats)

A/B testing of creative formats and copy

Conversion and call tracking

Weekly optimisation

Campaign setup and account structure

Custom and lookalike audience targeting

Retargeting setup for warm leads

Monthly reporting with plain-English insights

If you don’t yet have great visuals or videos, we can help. See our Website & Content Creation Services

How Our Meta Ads Process Works.

Discovery Call

We learn about your business and your goals

Strategy

Ad concept and audience research

Setup and Launch

We build the campaigns, ads, and keyword lists

Split-test creative winners

We funnel ad spend towards winning creatives

Optimise

We adjust bids, ads, and keywords weekly

Report

We show you what’s working and where your leads came from

Why Trades Work with NPDG for Google Ads.

Small Call to Action Headline

We create stunning ads that clients actually click.
Proven creative types, see our Ad Creative Gallery
Precise local targeting instead of broad, wasted reach
Real results tracked: phone calls, DMs, form fills, and booked jobs

Trade Client Results from Meta Ads.

Small Call to Action Headline

Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here

Small Call to Action Headline

Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here

Small Call to Action Headline

Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here

Small Call to Action Headline

Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here

STILL NOT SURE?

FAQs About Our Meta Ads Service For Local Trades.

How much should I spend on Meta Ads?

We usually recommend starting with £5–£20 per day in ad spend, depending on your trade and target area. This ensures enough impressions to test and optimise effectively. For most UK tradespeople, a £150–£300 monthly ad budget can begin generating results, especially when combined with strong creative and targeting. You’ll also need Meta Ads management from an agency like NPDG to get consistent, profitable outcomes. Visit our Meta Ads Pricing section or Book a Call to get tailored recommendations.

Can I run Meta Ads without a website?

Yes, you can. Facebook and Instagram allow you to run lead form ads, which collect customer details directly within the platforms. However, for best results, we recommend pairing Meta Ads with a high-converting landing page or website. Learn more on our Website Design & Hosting page, or explore tools like our Website Conversion Rate Calculator.

What types of ads work best for trades?

We’ve found the most effective Meta ads for trades include; Before-and-after images, Client testimonial reels

Limited-time offers or booking prompts, and Quote request ads. These build trust, showcase your work visually, and drive real enquiries. Our Ad Campaign Snapshots page includes examples.

How do retargeting ads work?

Retargeting lets you re-engage people who’ve interacted with your content or visited your website but didn’t convert. For example, we can show reminder ads to users who started filling out a quote form or visited your pricing page. It’s one of the most cost-effective ways to turn interested visitors into paying clients. We explain this fully during onboarding and include it in our Meta Ads packages

What if I want to run Facebook-only lead form ads?

That’s no problem. Many trade businesses find Facebook Lead Ads highly effective - especially for getting call-back requests or quick quote leads. We can create single-platform campaigns with full conversion tracking and A/B testing. Our team manages all ad creative, targeting, and follow-up sequences. Learn more about how this compares with Google Ads on our Google Ads Services page.

Do I own the ad account and creatives?

Yes. At NPDG, you retain full ownership of all ad campaigns, creatives, and your Meta Business account. We work transparently in your account and provide editable versions of your ad images or videos. This way, if you ever choose to pause or transition, you maintain full access and control.

What’s the difference between Meta Ads and Google Ads?

Meta Ads (Facebook and Instagram) are disruptive ads - they appear while users scroll their feeds. Google Ads, on the other hand, are intent-driven, meaning they show up when someone searches for a service like yours. We often recommend using both together for full-funnel marketing. Explore the synergy between them in our SEO vs Paid Media article, or compare services directly on our Google Ads and Meta Ads pages.

How do you track results?

We install advanced tracking tools including Meta Pixel, conversion APIs, and phone call tracking (if applicable). You’ll get a monthly performance report showing impressions, clicks, cost-per-lead (CPL), and ROI. You can also access visual examples of results via our Client Video Testimonials.

How soon will I see results?

You may begin seeing leads within the first 7 days, but we typically use the first 2 weeks to test creative formats and audience targeting. Full optimisation and consistent results often take 3–4 weeks. We’re transparent about your campaign’s learning phase and adjust based on what’s working. We cover this in our Meta Ads Management Process.

Do you create the content for my ads?

Yes! all our Meta Ads packages include creative development. Our team designs ad visuals (including reels, carousel posts, and video), writes compelling headlines, and even helps you shoot before-and-after photos if needed through our Content Videography or Social Media Management pages.